LAUNCH
Turn Attention into Action around a Clear Offer
A launch is more than a single announcement. It is a coordinated set of messages and assets that helps the right people understand what you are offering, why it matters and what to do next.
Wordpecker brings the campaign idea, messaging, design, video and content planning together for a focussed launch period.
LAUNCH
Best for: Businesses introducing a product, service, branch or campaign. A one-month campaign system for introducing a product, service, branch or offer.
Production period: 3–4 weeks
Campaign duration: 1 month
What You Get: A coordinated one-month campaign system with ready-to-use messaging, design, video and promotional collateral.
LAUNCH + GROW
Best for: Businesses that need a brand identity plus a professional company profile and launch-ready marketing collateral.
Production Period: 6-8 weeks
What You Get: A complete brand foundation with the core materials needed to present the business and begin communicating it in market.
| Deliverables | Launch | Launch + Grow |
|---|---|---|
| Price | From RM5,800 | RM12,800 for 3 months |
| Engagement period | One-off project | Three-month programme |
| Production period | 3–4 weeks | 8–10 weeks |
| Campaign duration | 1 month | 3 months |
| Launch strategy session | ✓ | ✓ |
| Audience and offer review | ✓ | ✓ |
| Campaign concept | ✓ | ✓ |
| Campaign headline or tagline | ✓ | ✓ |
| Key selling proposition | ✓ | ✓ |
| Campaign messaging framework | ✓ | ✓ |
| Campaign creative direction | ✓ | ✓ |
| Campaign key visual | ✓ | ✓ |
| 8 launch social-media artworks | ✓ | ✓ |
| 8 launch captions | ✓ | ✓ |
| 5 video concepts and scripts | ✓ | ✓ |
| 5 edited short-form videos | ✓ | ✓ |
| 8 story or promotional adaptations | ✓ | ✓ |
| Video subtitles and text overlays | ✓ | ✓ |
| Digital brochure or sales sheet | Up to 6 pages | Up to 6 pages |
| Landing-page copy | ✓ | ✓ |
| Email announcement | ✓ | ✓ |
| WhatsApp announcement sequence | ✓ | ✓ |
| Banner or ad adaptations | 2 | 2 |
| Launch content calendar | 30 days | 30 days |
| Month 2 content strategy | — | ✓ |
| Month 2 content calendar | — | ✓ |
| Month 2 designed social posts | — | 8 |
| Month 2 edited reels | — | 4 |
| Month 2 Story adaptations | — | 4 |
| Month 2 captions and CTAs | — | ✓ |
| Month 3 content strategy | — | ✓ |
| Month 3 content calendar | — | ✓ |
| Month 3 designed social posts | — | 8 |
| Month 3 edited reels | — | 4 |
| Month 3 Story adaptations | — | 4 |
| Month 3 captions and CTAs | — | ✓ |
| Instagram publishing | Optional / agreed scope | Months 1–3 |
| Facebook publishing | Optional / agreed scope | Months 1–3 |
| Monthly performance summaries | — | Months 2–3 |
| Monthly review calls | — | Months 2–3 |
| Revision rounds | One consolidated round | One per phase |
| Customer-enquiry handling | Excluded | Excluded |
| Paid advertising budget | Excluded | Excluded |
| Professional filming | Excluded | Excluded |
| New photography | Excluded | Excluded |
Package exclusions:-
- Company registration or trademark searches.
- Printing.
- Professional photography.
- Paid media advertising budget.
- Extensive naming research or legal clearance. · Full packaging design.
Website exclusions:-
- Paid media budget.
- Meta or Google advertising management.
- New photography.
- Professional filming.
- Actors, influencers or UGC creators.
- Printing.
- Website development.
- Packaging design.
- Additional languages.
- Unlimited revisions.
Planning a launch?
Let’s turn your offer into a clear campaign with the messages and assets your audience needs to understand it.
